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Questions about Measuring the Value of Automotive Events ROCHESTER, Mich., May 08, 2019 (GLOBE NEWSWIRE) -- Experiential marketing is hot!  Younger buyers have returned to the auto market and they attend events. Steve Bruyn, CEO of Fo...... 20:27 GMT Wednesday 8th May 2019

Foresight Research: Planning, Budgeting and ROI of Sponsored Auto Events ROCHESTER, Mich., Dec. 11, 2018 (GLOBE NEWSWIRE) -- Clients have been asking for a report that would be specifically designed for the planning and budgeting of sponsored auto eve...... 18:16 GMT Tuesday 11th December 2018

Motorsports Attendance Declining; Not Among New Car Buyers ROCHESTER, Mich., Sept. 12, 2018 (GLOBE NEWSWIRE) -- With all the talk about declining motorsports attendance and TV viewership – when it comes to new car and truck buyers - th...... 16:40 GMT Wednesday 12th September 2018

Foresight Research: Success with Auto Accessories ROCHESTER HILLS, Mich., July 11, 2018 (GLOBE NEWSWIRE) -- There is something like 250 million vehicles in operation in the United States and the average age of those vehicles is...... 19:07 GMT Wednesday 11th July 2018

Foresight Research: Small Market Share Brands Shine at Auto Shows ROCHESTER, Mich., June 21, 2018 (GLOBE NEWSWIRE) -- Auto shows are one of the best marketing tools available for small share marketers. Why?  Because the exposure achieved by au...... 16:30 GMT Thursday 21st June 2018

Foresight Research: Owners of New and Used Vehicles Buy Lots of Accessories ROCHESTER HILLS, Mich., May 01, 2018 (GLOBE NEWSWIRE) -- There is something like 250 million vehicles in operation in the United States and the average age of those vehicles is a...... 19:15 GMT Tuesday 1st May 2018

Foresight Research: For car buyers who attend, auto shows are just as influential as digital marketing ROCHESTER, Mich., July 26, 2017 (GLOBE NEWSWIRE) -- Digital marketing remains the most impactful automotive marketing channel overall, influencing more new car and truck buyers t...... 22:06 GMT Wednesday 26th July 2017

Foresight Research: Accessory buyers do their homework before buying – much of it outside the dealer showroom - and branding matters ROCHESTER, Mich., Feb. 22, 2017 (GLOBE NEWSWIRE) -- Half of all new cars and trucks will be accessorized in the first two years of ownership, representing over 7 million new vehi...... 19:44 GMT Wednesday 22nd February 2017

Even some recent new vehicle buyers see an increasing role for alternative mobility options, says Foresight Research study ROCHESTER, Mich., Sept. 28, 2016 (GLOBE NEWSWIRE) -- Several recent consumer studies have found increasing openness to emerging mobility options such as public transportation, ta...... 16:02 GMT Wednesday 28th September 2016

Accessories not only drive revenue, they also influence auto purchases, says Foresight Research ROCHESTER, Mich., Sept. 08, 2016 (GLOBE NEWSWIRE) -- It is well known that automotive accessories contribute billions in revenue to the auto industry.  In fact half of new auto...... 15:20 GMT Thursday 8th September 2016

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