Kroger buys Vitacost.com

World News: . []

Kroger, the largest operator of supermarket chains in the U.S., has announced a definitive agreement to purchase Vitacost.com, an e-tailer of healthy living products, for roughly $280 million. What is your assessment of Kroger's acquisition of Vitacost.com? What will the deal mean for Kroger's biggest competitors?

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