Will retailers drive the next phase in digital marketing?

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What are the ingredients of success for an important advertising platform? Reach? Of course. Unified IDs across devices? in a programmatic age, yes. Proven impact? Definitely. Do you see retailers rivaling major ad networks like Facebook and Google to transform digital marketing?

Read More: http://www.retailwire.com/discussion/will-retailers-drive-the-next-phase-in-digital-marketing/

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