Western Europe B2C E-Commerce Market Report 2018-2021: U.S.-Based Amazon.com has Maintained its Lead in the Top Online Retail Markets

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Dublin, Feb. 11, 2019 (GLOBE NEWSWIRE) -- The report has been added to offering.

B2C E-Commerce in Western Europe sees new trends amid continued growthWestern Europe B2C E-Commerce Market 2018, provides sales data and forecasts on the 10+ nations in the Western Europe sub-region. The report includes information on developing trends such as voice command and cross-border purchases, plus omnichannel shopping.

Eastern Europe has one of the smallest online retail markets among the global regions in 2017, but is projected to see growth through 2018 and beyond. Currently accounting for less than 5% of the region's overall retail sales, B2C E-Commerce revenues in Eastern Europe are spurred by market trends such as M-Commerce, social and cross-border online shopping, as the report shows. Of the three top economies of the region, only Poland managed to reach past the 5% threshold in terms of E-Commerce's share of retail sales in 2017. Still, even in this nation the Internet and online shopper penetration rates are below the EU averages, indicating further untapped potential. In Russia, B2C E-Commerce sales are the largest of all Eastern European nations in 2018, but an increasing share of these is going to foreign online merchants, most of all Chinese, according to data cited in the report. In the Czech Republic, Poland and Ukraine the awareness of China-based AliExpress is also growing, although unlike in Russia, local E-Commerce competitors in these three countries continue to top AliExpress in website popularity. Market evidence from Turkey highlights two other major trends in Eastern Europe's B2C E-Commerce. These include mobile and social commerce. More than 50% of online shoppers in this country make purchases through smartphones and close to that number also place orders through social media platforms such as Facebook and Instagram.

The United Kingdom has the highest B2C E-Commerce sales volume in Western Europe. While some other nations may show more rapid growth rates, Germany and France follow the UK in the top three nations in online retail sales. Overall, the online share of total retail sales in Western Europe is expected to approach 20% in the next 5 years, according to the report.

M-Commerce, omnichannel and cross-border shopping, plus voice command purchases are global trends also prevalent in Western Europe. The Nordic nations are among the regional leaders in mobile shopping. The practice of webrooming and showrooming continues to grow, with some indication that the omnichannel shopping leads to higher value purchases. The report also points to Austria and Belgium as regional leaders in cross-border shopping, though the phenomenon grows in other Western European nations. The adoption of smart speakers has fomented voice command shopping, with projections of sales volume in billions of euros through this medium in the UK alone by 2022.

U.S.-based Amazon.com has maintained its lead in the top online retail markets of Western Europe in competition with local and Chinese E-merchants. The report cites an estimate that nearly half of all online sales in Germany is through Amazon.

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Globe Newswire: 13:00 GMT Monday 11th February 2019

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