Moonbug Acquires My Magic Pet Morphle and Toddler Fun Learning, Including Hit Show Gecko’s Garage

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Moonbug, a global entertainment company that develops and distributes fun and safe content for kids, today announced it has acquired children’s properties, My Magic Pet Morphle and Toddler Fun Learning (including the shows Gecko's Garage, which has been viewed for more than 1 billion minutes, and Dr. Poppy’s Pet Rescue) as part of the company’s strategy to own and develop some of the world’s most popular and strongest performing kids’ content. These properties join Moonbug’s stable of content alongside hit kids show Little Baby Bum, one of the largest preschool properties in the world, which the company acquired last year.

My Magic Pet Morphle is a high-quality 2D animation kids’ series that follows Mila, and her magic pet, Morphle, as they embark on adventures to spread compassion. The show, available in five languages, has a steadfast following of 5 million subscribers, is in the top 100 most viewed shows in Kids Entertainment and Animation on YouTube, and has received over 3.7 billion views.

“My Magic Pet Morphle is an incredibly popular pre-school show with devoted fans and millions of subscribers – we carefully selected the beloved brand by analyzing proprietary data that detailed the show’s potential for growth,” said Alfie Chubb, head of mergers and acquisitions of Moonbug. “With these acquisitions, we will continue to drive rapid growth and further diversify Moonbug’s kids slate of content.”

“Both My Magic Pet Morphle and Gecko’s Garage are kids’ shows adored the world over,” said René Rechtman, co-founder and CEO of Moonbug. “Both shows are extraordinarily produced, and have demonstrated high viewership and engagement from their dedicated following. We have the potential to grow these high-opportunity kids’ properties into global entertainment brands — and we look forward to doing just that.”

“We are very much aligned with Moonbug in our aim to help children develop creativity, empathy, and resilience, through storytelling and imagination,” said Arthur van Merwijk, creator of My Magic Pet Morphle. “From the moment we started My Magic Pet Morphle just three years ago, we saw each of our now 5 million subscribers not as numbers in our analytics but as our main characters Mila’s and Morphle's play-friends. With the Moonbug team’s wealth of expertise in digital media and entertainment, we’re looking forward to seeing the brand scale as we continue producing high-quality animation that kids love.”

Moonbug has built out its slate to include seven kids’ properties: Little Baby Bum, KiiYii, Go Buster!, My Magic Pet Morphle, Glove and Boots, Gecko’s Garage, and Dr. Poppy’s Pet Rescue.

About Moonbug

Moonbug is a global entertainment company that offers fun and safe content for children. Moonbug develops and distributes age-appropriate content that encourages healthy values. In December 2018, Moonbug acquired YouTube’s ninth most-watch channel, Little Baby Bum, and since then has developed spin-off series extending the beloved brand’s creative storylines. The company was co-founded by media veterans René Rechtman, CEO, and John Robson, COO, and is dual headquartered in London and Los Angeles.

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Business Wire: 17:00 GMT Monday 11th February 2019

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