World News: 01:15 GMT Tuesday 12th February 2019. [Nickelodeon via Businesswire via SPi World News]
Nickelodeon is commemorating 20 years of SpongeBob SquarePants with the “Best Year Ever”—a tribute to one of the most iconic TV series and characters ever created. SpongeBob launched July 17, 1999, and has reigned as the number-one kids’ animated series on TV for the last 17 years, generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base.
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The “Best Year Ever” kicks off Friday, July 12, with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming summer 2020.
“The tiny residents of Bikini Bottom have held the world’s attention for a remarkable 20 years and we owe it all to the monumental creator Stephen Hillenburg,” said Ramsey Naito, EVP, Animation Production and Development, Nickelodeon. “This anniversary special is a love letter to everyone in the universe of SpongeBob, from the fans across the globe to the incredible creative team, crew and talent who continue to bring these great characters to life.”
It’s SpongeBob’s birthday in “SpongeBob’s Big Birthday Blowout,” which features for the first time the celebrated voice talent behind SpongeBob, Patrick, Mr. Krabs, Sandy, Squidward and Plankton playing live-action doppelgänger versions of the animated characters they voice. In the one-hour special, Patrick and SpongeBob journey to the surface world, where they come across a few familiar characters during lunchtime rush at The Trusty Slab restaurant. Meanwhile, the Bikini Bottom residents set up a surprise party for SpongeBob.
Nickelodeon will also commemorate the series with: a new product line by master toy partner Alpha Group, featuring figures that showcase SpongeBob’s iconic meme moments; collaborations with lifestyle brand Cynthia Rowley for a SpongeBob wetsuit and international mixed-media artist Romero Britto; the launch of a dedicated YouTube channel and mobile game; and more.
SpongeBob SquarePants has hit a wide variety of milestones in 20 years:
Highlights of Nickelodeon’s SpongeBob SquarePants “Best Year Ever” include:
Art and Fashion Partnerships
SpongeBob SquarePants is currently seen in 208 countries and translated into more than 55 languages. The series is created by Stephen Hillenburg. Marc Ceccarelli and Vincent Waller serve as co-executive producers. SpongeBob SquarePants is produced by Nickelodeon in Burbank.
Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
Business Wire: 01:15 GMT Tuesday 12th February 2019
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