World News: 16:23 GMT Tuesday 12th February 2019. [Infiniti Research via Businesswire via SPi World News]
A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry. The study highlights how the client was able to understand the buying behavior of customers and identify different segments based on customer interests to gain a competitive advantage in the market.
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Market segmentation strategy for a food industry (Graphic: Business Wire)
With changing customer preferences and market requirements, companies consistently need to gain a detailed analysis of the market to understand the needs of customers. Market segmentation strategies helps in doing so by effectively understanding customer behavior and carrying out marketing strategies in a systematic way. The lack of market segmentation strategies can result in huge loses in terms of sales, leading to a sharp decline in the market position. This has compelled the companies in the fast food industry to segment their customers into sub-groups based on certain characteristics and to implement strategies that suit the needs of different focus groups.
To know more about the significance of Infiniti’s market segmentation strategies in spurring the growth of businesses, Get in touch with our experts!
The business challenge: The client is a leading fast food store, with more than 150 outlets globally. The company sells high-quality fast foods and beverages and was looking to expand their access to new geographies. With the rising competition in the market and evolving customer preferences, the client realized the need for a robust targeted marketing approach and a better market segmentation strategy to cater to the demands of the global customer base. Additionally, by continuously monitoring their target customers’, they wanted to introduce new products that meet their customers’ demand and subsequently reduce customer churn.
According to the experts at Infiniti Research, “In this competitive business environment, running a business successfully requires a detailed understanding of the market and the needs of the customers.”
A market segmentation strategy can provide you with more insights into your target customers. Request a free proposal and know how market segmentation strategies can help your business.
The solution offered: With the help of Infiniti’s market segmentation strategies, the client prioritized areas of improvement and identified customers’ need to gain a competitive edge in the market. This further helped them better serve their target customers and reduce customer churn. Moreover, the market segmentation strategy helped the client make necessary adjustments in their marketing initiatives and enhanced company’s profit margin by 13%.
Infiniti Research’s market segmentation strategies helped the client to:
Infiniti Research’s market segmentation strategies offered predictive insights on:
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us
Business Wire: 16:23 GMT Tuesday 12th February 2019
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