Huanyu Entertainment Founder Yu Zheng Speaks About Cultural Responsibility of Film and TV at Harvard College China Forum

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CAMBRIDGE, Mass., April 15, 2019 (GLOBE NEWSWIRE) -- (Harvard University, Cambridge) - On April 12, 2019, local time, the long-awaiting 22nd Harvard College China Forum kicked off in Boston in the United States, under the theme of .

At 1 p.m. that day, the Fireside Chat of the Harvard College China Forum was held at Harvard University’s Yenching Auditorium. Wang Xiaohui, Chief Content Officer and Content Business President of iQiyi, Yu Zheng, co-founder, screenwriter and producer of Huanyu Entertainment, Lian Jie, Chairman of Perfect World Pictures, and Zhang Xiaolong, a famous Chinese actor, etiquette tutor and producer, were invited to address the entertainment panel session of the event.

As the biggest hit in the TV market in 2018, became a hot topic discussed at the forum. Its chief producer, Yu Zheng, elaborated on the creative idea and commercial logic behind the unprecedented popularity of this TV series, and pointed out that, ‘.’

Apart from these data, audiences enjoy that most films and TV dramas presented by Huanyu Entertainment are imbued with elements of traditional Chinese culture, and some feature the integration of depictions of a variety of traditional crafts. For instance, features scenes depicting embroidery, Kunqu Opera and molten iron fireworks, while boasts a visual effect close to traditional ink-and-wash painting. Meanwhile, will tell stories about Peking Opera, a national treasure of China.

‘,’ Yu declared. ‘.’

From the perspective of its culture-based content, Yu noted that the popularity of can be attributed to its attractive plot and exquisite production value. More importantly, the characters in the TV series are no longer stereotyped in terms of personality, but cater to audience demands of changing aesthetic taste. For instance, Wei Yingluo, the female lead in, is quite different from female characters featured in previous TV dramas — she abhors evils as a deadly foe and, to some extent, represents a group of independent, empowered women who don’t rely on men and have clear goals and great capabilities. Such a character adheres to the common values of a global audience.

In an interview with the media, Yang gave some insight into Huanyu Entertainment’s overseas strategy. Today, the influence of the company is expanding from Asia to the rest of the world. Its productions have been aired not only in Southeast Asia, Japan and South Korea but also across Australia, Europe and America, and its audience coverage abroad has expanded from overseas Chinese to cover a greater number of people. Yu and Yang both declared, ‘’

Founded in 1998, the Harvard College China Forum is North America’s leading and longest-running student-run conference on China. The forum aims to create a global platform to engage leaders in the fields of business, academia and politics in discourse that offers insights and generates ideas, so as to promote mutual understanding and cooperation between China and the rest of the world. So far, a number of Chinese and foreign leaders and elites from various fields have been invited to participate in discussions at the forum, including Zhou Xiaochuan, former governor and Party chief of the People’s Bank of China, Li Zhaoxing, former foreign minister of China, Kevin Rudd, the 26th prime minister of Australia, Jack Ma, founder of Alibaba Group, Lei Jun, chairman and CEO of Xiaomi Inc., and renowned writer Yan Geling.

Contact: Zhou

A photo accompanying this announcement is available at

A photo accompanying this announcement is available at

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Globe Newswire: 04:33 GMT Tuesday 16th April 2019

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