Vegan burger maker Beyond Meat sizzles in market debut

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Vegan burger maker Beyond Meat sizzles in market debutShares of vegan burger maker Beyond Meat Inc surged 84 percent in their market debut on Thursday, as investors look to cash in on the growing popularity of plant-based meat alternatives. The money raised from the IPO gives Beyond Meat firepower to compete with other rivals in the increasingly crowded imitation meat market, such as Silicon Valley startup Impossible Foods. The company aims to market its meatless burger patties and other products to meat-loving consumers by avoiding terms such as vegan or vegetarian and instead displaying its products in the meat case of supermarkets.

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