Decibel Builds Integration with Adobe Audience Manager

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Decibel, a leader in digital experience intelligence for enterprise businesses, today announced at Adobe Summit EMEA a new integration with the Adobe Experience Cloud. In addition to existing integrations with Adobe Analytics, Adobe Target and Adobe Launch, Decibel has now added an integration with Adobe Audience Manager. The new product integration will allow marketers to activate the metrics from a visitor’s Digital Experience Score (DXS) in Audience Manager. Mutual customers of Adobe Experience Cloud and Decibel include Toyota, First National Bank of Omaha, TUI and Allstate.

“The Decibel and Adobe Audience Manager integration enables joint customers to utilize and activate Decibel’s DXS data with not only Audience Manager, but also with Adobe Target, Adobe Campaign and Adobe Ad Cloud,” said Ben Harris, CEO and co-founder, Decibel. “Now, virtually any Adobe Experience Cloud customer can further maximize their investment in Adobe by leveraging Decibel’s experience intelligence.”

Through this integration, joint customers will be able to segment and re-target customers based on their digital experiences by:

  • Creating DXS Audiences – Create audiences in Decibel based on DXS scoring components (e.g., engagement, frustration)
  • Onboarding to Audience Manager – Easily share custom DXS segments to Audience Manager
  • Combining and Creating Segments – Understand the overlap of Decibel and Adobe segments; combine with other 1st, 2nd and 3rd party data sources and create new look-alike segments
  • Activating Cross-Channel Audiences – Activate DXS segments for onsite personalization with Adobe Target, email marketing with Adobe Campaign and for offsite re-targeting platforms, including Adobe Ad Cloud

“Today's marketers are striving to optimize the customer experience more than ever,” said Cody Crnkovich, head of platform partners and strategy, Adobe. “The combined Decibel and Adobe solution can help companies drive a more impactful multichannel experience, as well as provide an enriched view of visitor experiences and a deeper understanding of the behavioral cause-and-effect behind them.”

For more information about the integration or to set up a press meeting onsite at Adobe Summit EMEA, please contact DecibelPR@V2comms.com. Decibel can be found in the Community Pavilion.

About Decibel
Decibel provides real-time intelligence that enables businesses to measure and improve online customer experiences – at scale.

Pioneering the world's first technology designed specifically to quantify experiences, Decibel's Digital Experience Intelligence platform captures unique experience data, enriched by machine learning, to reveal digital body language, understand user state of mind and pinpoint problem areas on your website, web applications and native apps.

Our go-to, universal metric for measuring experiences online, the Digital Experience Score (DXS®) automatically rates the quality of experiences and can be segmented across your entire digital offering and audience for immediate insight into where the biggest wins lie. This intelligence powers best-in-class forensic tools that allow digital teams to investigate exactly how and where to optimize for better experiences. Built on a flexible, fast, open API, Decibel makes it easy to integrate and export smart experience data to enrich your entire stack or model in-house.

The world's largest companies including Lego, General Motors, British Airways and AllState Insurance use Decibel to discover opportunities to transform digital experience, drive brand loyalty and grow their businesses. Find out more at www.decibelinsight.com.

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Business Wire: 08:00 GMT Wednesday 15th May 2019

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