Global $9.4 Bn Home Fragrances Markets, 2014-2018 & 2019-2024 - Growing Demand for Natural Essential Oils in Home Fragrance Products

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Dublin, May 15, 2019 (GLOBE NEWSWIRE) -- The report has been added to offering. The global home fragrances market stood at $ 7.2 billion in 2018 and is projected to grow at a CAGR of 4.6% during 2019-2024 to reach $ 9.4 billion by 2024, backed by their properties of creating a favorable environment at home. Fragrance is considered a functional ingredient in home care products to mask unpleasant odors. Home fragrance products are made with different type of aromas such as eucalyptus, jasmine and lavender that help to liven up the mood, thereby creating a stress-free environment.The global home fragrances market is thriving, driven by new aesthetically pleasing products, personalization of the products and usage of natural ingredients in the products. Growing demand for natural essential oils in home fragrance products is likewise bringing about the increasing demand for home fragrance products. Rising discretionary income leading to increasing inclination of consumers towards various types of home fragrance products is another factor responsible for the steady growth of the global home fragrances market.In terms of product type, the global home fragrances market has been categorized into sprays, sachets, electric air fresheners and others. Sprays are usually cheaper than electric air fresheners and scented oils, thus accounted for the largest market share in 2018 and expected to continue their market dominance during the forecast period.Europe dominated the global home fragrances market in 2018, majorly on account of increasing awareness related to a healthy lifestyle. United Kingdom accounted for majority of the European home fragrances market in the reported year. The sales of electric air fresheners, candles and wax melts have increased in the United Kingdom, they also have a higher ASP and a higher frequency of purchase. Also, people in the country are frequent buyers of home fragrance products, thereby driving the market in the country.Geographical expansions, new product launches, acquisitions and mergers are some of the key strategies adopted by companies operating in the global home fragrances market to remain competitive among themselves. The market boasts the presence of a large number of regional and international players, thus making the market fragmented in nature. Manufacturers of home fragrances compete among themselves on delivering quality products in order to gain a competitive edge. Some of the leading market players are S.C. Johnson & Son Inc., Reckitt Benckiser Group plc, The Procter & Gamble Company, Newell Brands Inc, L Brands Inc, NEST Fragrances LLC, Seda France, Inc., Illume Inc., Henkel AG & Co. KGaA and Beaumont Products, Inc.

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Globe Newswire: 11:38 GMT Wednesday 15th May 2019

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