World News: 14:00 GMT Wednesday 15th May 2019. [KinderCare Learning Centers via Businesswire via SPi World News]
A new study released today highlights how modern challenges, including screen time usage, social media, and the lack of fundamental support systems, are impacting parent confidence. The first annual Parent Confidence Report, conducted by Harris Poll on behalf of KinderCare Learning Centers, reveals that while almost all parents recognize that being confident is important to be a good parent, less than one in three parents feel very confident on a typical day.
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KinderCare releases their first annual Parent Confidence Report, a new study that highlights how modern challenges, including screen time usage, social media, and the lack of fundamental support systems, are impacting parent confidence. (Photo Credit: KinderCare Learning Centers)
“We believe that helping to build confidence in our kids can lead to bright and successful futures as they grow into adults. But how can our kids be confident if our parents aren’t? We wanted to dig deeper to uncover how parents are feeling in today’s complex world,” said Tom Wyatt, CEO, KinderCare Education. “Studies have shown that increasing confidence in parents can lead to stronger child-parent relationships, mental health, and more satisfaction in life.”
The survey brought to light key elements that are impacting confidence in today’s parents, including:
New Problems for New Millennial Parents
The digital age of parenting is bringing with it a unique set of challenges for millennial parents who feel the always-on mentality is causing increased anxiety and judgment. Seventy-five percent of millennials feel that expectations around parenting are exhausting, compared to sixty-six percent of all respondents. And one in three millennial parents feels judged by people on social media. As parents of young children, millennial parents may be feeling the most strain; study respondents noted that 3-years-old is the average child age where parents felt the least confident in their parenting abilities.
Keys to Accelerating Parent Confidence: More Support
According to the report, employers can play a crucial role in increasing the confidence of working parents by offering child care options. In fact, more than half of parents would take a pay cut to work at a place that provides quality child care (55 percent), increasing to sixty-one percent for single parents, and sixty-seven percent of parents are looking to their employers to help offset the ongoing cost of child care. Providing employees with quality child care solutions can considerably boost parent’s confidence levels and ultimately help organizations attract and retain top talent.
Full results from the Parent Confidence Report are available here.
Wyatt added, “While this report paints a picture of the many challenges that parents today are facing, it also shows us some ways we as a society can better support them and provide the ‘village’ they need to raise happy, healthy, confident kids. We hope this report is helpful to parents, and all of us who are devoted to raising confident children.”
About the Parent Confidence Report 2019
This survey was conducted online within the United States by The Harris Poll on behalf of KinderCare from March 8 through March 15, 2019, among 1,000 parents with children age 12 and younger. An online panel was used to contact respondents ages 18 and older with children 12 or younger in their household for the opt-in survey.
About KinderCare® Learning Centers
KinderCare Learning Centers is America's largest, most accredited child care provider, serving more than 165,000 children every day at more than 1,380 centers. For 50 years, we’ve been creating safe, encouraging environments where kids can learn, grow and build confidence for life. At KinderCare, hardworking families are family—regardless of needs, backgrounds, and experiences.
To learn more visit us online at KinderCare, on Facebook or on Instagram. For resources, information, and activity ideas for parents and teachers of young children please visit KinderCare.com/blog. In 2018 Rainbow Child Care Centers joined the KinderCare family. Learn more about Rainbow.
Business Wire: 14:00 GMT Wednesday 15th May 2019
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