FIN FUN DIVES INTO BEACH AND RESORT WEAR WITH "CORAL BAY BY SETH AARON" LINE

World News: . []

IDAHO FALLS, ID, May 28, 2019 (GLOBE NEWSWIRE) --  

FIN FUN, the worldwide leader in swimmable mermaid tails and mermaid-inspired apparel and accessories for Girls and Women, today announced the debut of its first beach and resort wear line by new Lead Designer Seth Aaron Henderson, two-time winner of the Emmy-winning reality TV show “Project Runway.”

The collection, his first for the company, is available to preview and buy for SPRING 2020 at TRAUB Associates, the Business Advisory firm, at 477 Madison Avenue, 18 Floor, along with the FIN FUN product lines which include mermaid tails, mermaid scale swimwear, leggings and more. Both FIN FUN and CORAL BAY brands will also be shown at WWD MAGIC trade show in Las Vegas, August 12-14, 2019.

Designed with both Fin Fun’s mermaid fans and Seth Aaron’s dedicated followers in mind, the line blends bold graphics and unique fabrics with vintage flair and a vibrant palette reminiscent of a weekend at the shore.  The collection includes styles for both women and girls, with a portion of the line featuring coordinated “Mommy & Me” outfits that let moms share their style sense with daughters.

This is Henderson’s first foray into broad retail distribution, following his exclusive “SA by Seth Aaron” line for QVC, as well as collaborations with Feetz (3D printed shoes), EarthTec (fabric made of recycled materials), and Maroo (iPad cases) as well as custom designs for celebrity clientele.

Based in Idaho Falls, Idaho, Fin Fun originated the swimmable fabric mermaid tail and patented monofin in 2010. Fin Fun produces wearable mermaid tails, monofins, mermaid-themed clothing and accessories as well as its lines of Cuddle Tails plush mermaid tail blankets and Wild Things wearable animal blankets. A celebrity favorite, Fin Fun sells its products in over 150 countries online, as well as in retail, resorts and theme parks worldwide. The family-owned and operated company made the at #119 and was recognized as an innovative e-retailer on the Internet Retailer Hot 100 list. For more information, visit

Lyn Kenady
Fin Fun
208-710-8745
lynk@finfun.com

Barry Cohen - Sales Contact
TRAUB Associates
248-310-8442
bcohen@traub.io

More news and information about Fin Fun

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Globe Newswire: 14:00 GMT Tuesday 28th May 2019

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