World News: 14:00 GMT Tuesday 28th May 2019. [Uproar PR via Globe Newswire via SPi World News]
ORLANDO, Fla., May 28, 2019 (GLOBE NEWSWIRE) -- A new survey found that micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions. The survey found that 72% of people prefer micro-level social media influencers, which are defined as social media users with less than 100,000 followers, over those with larger followings. Furthermore, two-thirds of respondents had made a purchase decision based on a post from a non-celebrity influencer.
The survey was conducted by an international, full-service public relations and social media agency, to address the growing interest in influencer marketing. Influencer marketing ad spend is expected to reach between $5 billion and $10 billion in 2022, according to .
“Third-party recommendations from those you trust – whether its family, friends or the person you want most to emulate on social media – are some of the biggest drivers of consumer purchases,” said Jessica Donelson, social media director at Uproar PR. “This survey confirms that it’s not about huge follower numbers - it’s about the connection influencers make with their audiences. Influencers with those relationships are the ones worth the marketing investment from a brand.”
Further insights from the survey include:
“The marketplace and rules for engaging with social media influencers are still evolving. Understanding how this new kind of marketing affects the public relations and marketing stack is essential for businesses looking to get the most out of every marketing dollar,” said Donelson.
For more information about Uproar PR, visit .
Globe Newswire: 14:00 GMT Tuesday 28th May 2019
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