World News: 12:45 GMT Thursday 30th May 2019. [NestReady, Inc. via Businesswire via SPi World News]
, a technology firm that develops platforms to put lenders at the center of the homebuying process, released its 2019 Marketing Technology Report today. The report is based on a survey of the use of digital marketing technologies by mortgage lenders this year.
NestReady surveyed 500 of the largest mortgage lenders in the U.S. about 350 different digital marketing platforms in 11 categories. The categories included web analytics, audience data management (DMPs), media buying/demand-side platforms (DPSs), cross-channel retargeting, digital ad exchanges, A/B testing and content/conversion optimization, live chat, marketing automation, video platforms, tag management solutions and social media tools. When compared to other industries such as retail, the results concluded that lenders are significantly behind other industries in the use of the technology.
“In today’s competitive age, lenders need to leverage the proper digital marketing tools and channels to attract and retain customers,” said Mauro Repacci, co-founder and CEO of NestReady. “By understanding how some of the larger lenders are using technology for their business growth, other lenders can learn how to improve their businesses and attract a larger customer base.”
Some other survey findings from the top U.S. mortgage lenders include:
“It is important to look at the systems being used and seriously consider how we can increase efficiencies while providing better customer service,” Repacci said. “We need to learn from other industries when it comes to harnessing technology.”
The Mortgage Technology Report, including detailed analysis and takeaways is available.
About NestReady, Inc.
NestReady is a technology firm that uses integrated software platforms to bridge the gaps between consumers, mortgage lenders and real estate professionals, enabling lenders to offer a personalized and seamless home search process. With NestReady, lenders can enhance their marketing, increase engagement and client loyalty and achieve higher and faster conversions – all through their own digital environment. For more information about NestReady, please visit.
Business Wire: 12:45 GMT Thursday 30th May 2019
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