World News: 13:45 GMT Thursday 30th May 2019. [Zylotech via Globe Newswire via SPi World News]
CAMBRIDGE, Mass., May 30, 2019 (GLOBE NEWSWIRE) -- To help B2B companies better manage the evolving complexities of redefined relationships between businesses and customers, , the self-learning customer intelligence (CDP) platform company today unveiled its Revenue Operations (RevOps) Framework. Designed to streamline customer engagement practices, Zylotech’s RevOps Framework provides B2B organizations with the necessary guidance to break through marketing, sales and customer operations silos to establish alignment across customer-facing teams.
The Zylotech RevOps Framework was developed based on research and interviews Zylotech conducted the past 12 months with over a hundred B2B marketing, sales and customer success leaders. The insights gained were used to create a strategic roadmap for RevOps, the new corporate department tasked with managing full-funnel operations across the customer engagement lifecycle.
Key takeaways from the Zylotech RevOps Framework found:
“Today, businesses have to process huge quantities of data to derive useful and timely analytics that can help inform customer strategies,” said , a distinguished professor at Babson College, a research fellow at MIT, and senior advisor to Deloitte. “To ensure the ongoing success of B2B organizations and meet the needs of today’s well-informed customer, it is important to embrace an integrated RevOps strategy with integrated customer data made possible by AI.”
With today’s advancements in AI and machine learning, marketing, sales, and CRM, data can now be unified to deliver a cohesive and comprehensive customer-centered view to inform strategic decisions. Coupled with a RevOps strategy, B2B organizations stand to realize significant gains. According to , a global B2B research and advisory firm, when B2B companies are aligned under RevOps they grow 12-15 times faster than their peers and are 34 percent more profitable.
“RevOps is changing the game for B2B organizations,” said , co-founder, and CEO of Zylotech. “Companies that are able to unify siloed customer-facing teams can now address the customer at each stage of their journey -- from initial purchase, usage, follow-up, to renewals, and upsells that meet a particular customer’s specific and evolving needs.”
According to , Principal and Founder of the , “RevOps require coordinating activities across many departments that use different systems. The essential first step is to combine data from those systems into a complete view of each customer and making it available to every system that needs it. For this reason, Customer Data Platforms are a critical foundational technology for any RevOps strategy.”
With a CDP serving as a bridge across the marketing, sales, and customer success departments, B2B organizations can provide a unified view that allows cross-functional teams to not only achieve greater agility, efficiency, and consistency but also attain a common goal that will directly result in increased revenue and accelerated growth.
To learn more about Zylotech’s new RevOps Framework please visit: .
Ilona Mohacsi, Media RelationsPenVine for Zylotech+1 (631) firstname.lastname@example.org
Globe Newswire: 13:45 GMT Thursday 30th May 2019
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