New Research Reveals Investment in Workforce Communications on the Rise

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SAN FRANCISCO, June 12, 2019 (GLOBE NEWSWIRE) -- , a global workforce communications platform, today announced results from its , which examines how internal communicators are grappling with a multitude of changes in the workplace, from expectations of the C-suite to how they measure effectiveness and the technology they use. As companies place an increasing level of importance on employee engagement and alignment, the survey found internal communications is taking on an even more critical role within organizations, with three-fourths (75%) of respondents spending more on employee engagement than they were two years ago.

“Employees need consistent and comprehensive communications from their company to feel included in the overall company direction, build trust and buy into what the organization stands for,” said Sonia Fiorenza, vice president of communications and engagement strategies at SocialChorus. “Because of this, it is no surprise that organizations are investing in internal communications more so than ever before. As the ways in which companies engage employees continue to evolve, the role of the communicator will only grow as they look to keep up with the demands of the modern workforce.”

It is no longer enough to disseminate information on HR enrollment, holiday reminders and compliance trainings. More than half of respondents (53%) said their CEO, executives or board expect the communications team to get employees on board with organizational or strategic changes. This is followed in importance by:

The survey found that:

“Much like the technology stacks that have changed how sales and marketing work, communicators need the same system of record to manage all of their workforce communications from one place,” Fiorenza said. “Only when companies start approaching employee communications in this way — with one place to create and publish content, reach any employee regardless of location in a personalized way, and measure the impact — will they truly be able to align the workforce.”

To download SocialChorus’ entire 2019 Internal Communications Index, click .

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Sheridan Smalley
LEWIS PR for SocialChorus

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Globe Newswire: 13:00 GMT Wednesday 12th June 2019

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