Better Choice Company Signs Sales and Marketing Letter of Intent with Leading Pet Insurance Provider, PetPremium Inc.

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NEW YORK, June 12, 2019 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (OTCQB: BTTR) (the “Company” or “Better Choice”), an animal health and wellness CBD company, today announced it has finalized a joint marketing agreement with PetPremium Inc. (“PetPremium”), a leading pet insurance provider, forming a Marketing and Product Alliance (the “Alliance”) that enables both companies to increase customer loyalty by developing potential synergies to increase sales and build subscriptions for the growing portfolio of Better Choice brands.

Better Choice and PetPremium will use the alliance to create extensive customer engagement through combining the best insurance policies with the best nutrition and supplements to provide pet parents with total health and wellness for their pets.

Under the Marketing and Product Alliance, Better Choice and PetPremium will develop significant new customer audiences and run a range of new marketing campaigns to significantly accelerate the on-boarding of new members and increase overall customer retention.

Lori Taylor, Co-CEO of Better Choice, commented, “PetPremium has built a well-respected brand amongst a vast network of pet lovers. Our partnership will allow us to continue to build the Better Choice portfolio of brands while maintaining the highest quality of infrastructure and back office support. Together, our two companies will take advantage of our combined, and separately niche skill-sets, to inform and provide pet owners about the health benefits yielded by top of the line CBD infused pet food, especially for animals rescued from shelters who may require extra care.”

Rob Levin, President of PetPremium, stated, “Our company is committed to helping pet owners provide quality care for their animals. Today we are pleased to further our commitment by aligning with Better Choice Company, an innovative animal wellness company that produces industry leading animal food and supplements. This partnership will allow us to provide our customers with access to even more products and services at lower costs and higher quality. We have worked closely together to create a carefully planned strategy and I look forward to seeing our goals carried through to fruition.”

Better Choice Company, Inc.Lori R. Taylor, Co-CEO

More news and information about Better Choice Company, Inc.

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Globe Newswire: 13:33 GMT Wednesday 12th June 2019

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