Applied Systems Reveals Results of 2019 Applied Digital Agency and Brokerage Survey

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University Park, IL, June 12, 2019 (GLOBE NEWSWIRE) -- Applied Systems® today announced the findings of its annual Applied Digital Agency® Survey, providing an industry-wide benchmark for agencies and brokerages to measure their digital technology adoption and progression towards digital transformation. Survey responses provided the data to calculate a digital score for each business and identify baselines for technology adoption. The 2019 Applied Digital Agency results indicate that 43% is the average digital technology adoption score at an agency or brokerage – nearly the same as 2018.

Key survey findings include:

“Technology is elevating an agency’s and brokerage’s role as a trusted advisor, providing the anytime, anywhere service demanded by today’s connected consumer,” said Michael Howe, senior vice president of Product Management, Applied Systems. “This report further demonstrates that businesses whom embrace technology stand to realize the benefits of more efficient operations, increased customer satisfaction, and greater business growth in the digital age of insurance.”


Survey Methodology

More than 850 independent agencies and brokerages across the U.S., Canada, UK and Ireland participated in the fourth Annual Applied Digital Agency Survey, from which the results of this report were generated. Respondents voluntarily participated in an online survey conducted in Q1 2019. The findings are based on responses to a set of questions about agency and brokerage technology use. Responses provided the data to calculate a digital score for each business taking the survey and identify baselines for technology adoption.


The survey questions examined five core competencies of a digital agency, including management system capabilities, mobility, insurer connectivity, data analytics and cloud software. Businesses scoring 80% or higher across all core competencies were considered to be digital agencies, having adopted most of the key drivers of digital transformation.

The Applied logos are trademarks of Applied Systems, Inc., registered in the U.S.

Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most.

Lauren Malcolm
Applied Systems

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Globe Newswire: 14:00 GMT Wednesday 12th June 2019

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