Retailers Use Bluecore to Future-Proof Their First-Party Data; Remain Unaffected By the Industry’s Intelligent Tracking Prevention Measures

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Bluecore, the retail marketing technology company that more than 400 of the fastest-growing retailers rely on to launch highly personalized campaigns at scale, today announced that retailers using its platform remain unaffected by Apple Safari’s new Intelligent Tracking Prevention (ITP) measures. Bluecore’s solution prepares retailers to uphold the quality of their data in the long-term and thrive, uninterrupted by changes in the industry, with the same ability to identify, scale, garner insights, and generate individualized product, offer, and content recommendations across touchpoints.

Apple and Safari’s ITP requires all first-party and third-party cookies to expire every seven days. The intent of ITP is to eliminate cross-site tracking, which Bluecore has never done, but is common among retailers that rely on technology built on third-party networks or use third-party data. Bluecore’s patented javascript integration operates within retail customers’ first-party domain and Bluecore identities are not shared across websites. Therefore ITP does not limit Bluecore’s retail customers, who can take advantage of predictive audience capabilities without the use of third-party cookies.

To prevent any impact to the richness of customer data available for predictive audiences, audience building, and product recommendations, Bluecore continues to support and grow pioneering solutions, built for the future of retail in mind. Bluecore’s solution keeps the data collected against the cookie so that both are preserved even once the cookie expires after seven days, to avoid any blindspots.

“Bluecore was purpose-built with modern consumer policy and the future of privacy in mind, which has allowed us to offer our retailers maximum flexibility, while allowing them to stay ahead of the curve,” said Mahmoud Arram, CTO of Bluecore. “Apple and Safari’s introduction of ITP has given us the opportunity to innovate even further and provide our retailers with peace of mind -- now and in the future -- that their audience insights and marketing campaigns will remain at the highest Bluecore quality.”

About Bluecore

Bluecore is a retail marketing technology company that is reimagining the way retailers communicate with shoppers. The 2019 launch of Bluecore Communicate™ introduces retailers to a fundamentally different email solution that replaces manual processes with an intelligent, AI-driven workflow and the industry’s first fully performance-based pricing model. Retailers can now manage ESP, triggers and personalized batch from a single interface, enabling them to personalize 100% of their email campaigns for the first time ever. Bluecore Communicate™ doubles email revenue while reducing production time for more than 400 retailers including: Staples, Tommy Hilfiger, Perry Ellis and Teleflora. To learn more visit

More news and information about Bluecore

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Business Wire: 14:34 GMT Wednesday 12th June 2019

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