World News: 15:00 GMT Wednesday 12th June 2019. [Boise Paper Holdings LLC via Globe Newswire via SPi World News]
CHICAGO, June 12, 2019 (GLOBE NEWSWIRE) -- Boise Paper, a division of Packaging Corporation of America (PCA), is proud to partner with the American Red Cross for the Missing Types campaign to raise awareness of the need for new blood donors to help patients this summer.
This June, Boise Paper will join the Red Cross and other companies, organizations and celebrities to remove the letters A, B and O – the main blood groups – from its logo and public-facing messaging to illustrate the critical role blood donations play in patient care. Many do not realize how important these letters can be until they are missing from hospital shelves.
“The American Red Cross relies on blood donations to ensure lifesaving blood is available to patients whenever and wherever they may need it,” said Neal Litvack, chief marketing officer at the American Red Cross. “We’re so grateful to have partners like Boise Paper supporting our Missing Types campaign to help educate broad audiences on the importance of donating blood to help save lives.”
“The Red Cross shows up for friends and neighbors in our communities in so many ways,” said Paul LeBlanc, vice president of paper at PCA. “We’re proud to partner with them on the Missing Types campaign to raise awareness of the critical importance of blood donation. We hope our involvement inspires people to roll up their sleeves and give – especially those who’ve never donated before.”
According to the Red Cross, only three out of 100 people in the U.S. give blood. To ensure lifesaving blood products are available when and where they are needed, Boise Paper is urging everyone to roll up a sleeve and give.
New donors, regular donors, as well as those who haven’t given blood in a while can all do their important part to help fill in the missing types and ensure blood is available for patients in need. To make an appointment to donate, please visit RedCrossBlood.org/MissingTypes, download the Red Cross Blood Donor App or call 1-800-RED CROSS (1-800-733-2767).
Summer is one of the most challenging times of the year to collect blood and platelet donations with schools that host blood drives on break and many people enjoying vacation and other seasonal activities. Yet patients don’t get a vacation from needing lifesaving blood during the summer months. Blood and platelets are needed for accident and burn victims, heart surgery and organ transplant patients, and those receiving treatment for leukemia, cancer or sickle cell disease.
Globe Newswire: 15:00 GMT Wednesday 12th June 2019
SPi News is published by Sector Publishing Intelligence Ltd.
© Sector Publishing Intelligence Ltd 2019. [Admin Only]
Sector Publishing Intelligence Ltd.
Agriculture House, Acland Road, DORCHESTER, Dorset DT1 1EF United Kingdom
Registered in England and Wales number 07519380.