Deka Lash Announces Launch of Lash Selector App

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Deka Lash, the experts in eyelashes, announced today the launch of their newest product, Lash Selector App. This application launch is the first to market product allowing users to “look before you lash” by an international lash franchise.

This press release features multimedia. View the full release here:

Deka Lash Lash Selector Application (Graphic: Business Wire)

Deka Lash Lash Selector Application (Graphic: Business Wire)

Deka Lash is an international franchisor that provides semi-permanent eyelash extensions featuring a unique in-studio experience, online booking and extended hours including weekend appointments. Deka Lash’s highly trained and licensed lash artists take their time to ensure quality applications, individually designed to fit the client’s eye shape and lifestyle.

The Lash Selection App was developed to be an interactive platform that allows Deka Lash clients and guests to interact with the brand, products and even come to their appointment confident in the lashes they are having applied. It also allows the lash artist to use this tool as part of their consultation, walking the guest thru the lash selection process and viewing their lash look prior to application.

Co-Founder and Chief Experience Officer Jennifer Blair says, “Our clients are at the heart of all our innovations. We created the Lash Selector application to revolutionize the way they can experiment with eyelash extensions. This tool allows you to start with our four most popular styles then customize based on your eye shape or skin type and desired look including our popular true volume lashes.” Adding, “With this launch, we are proud to be the first to offer a more personalized approach for our customers to try eyelash extensions.”

The Lash Selector app is available at

“There’s a revolution happening in eyelash extensions as it is one of the fastest growing segments in the beauty industry. Our focus around innovation and technology gives us a strong, definitive edge over the competition,” says Michael Blair, Co-Founder and CEO of Deka Lash.

About Deka Lash

Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash Studios are modern retail salons which apply semi-permanent, custom eyelash extensions by highly trained lash artists to the clients’ own lashes, providing a variety of looks and styles. The concept began franchising in 2016 and to date has 56 studios open in 23 states and in June 2019 began franchising internationally. In 2019, Deka Lash earned the rank of #138 on Entrepreneur Magazine’s Fastest Growing Franchise List. For additional information visit

More news and information about Deka Lash

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Business Wire: 15:00 GMT Wednesday 12th June 2019

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