World News: 15:06 GMT Wednesday 12th June 2019. [Brand Networks, Inc. via Globe Newswire via SPi World News]
BOSTON, June 12, 2019 (GLOBE NEWSWIRE) -- , the cross-channel managed media software and services provider, today announced a suite of local social advertising solutions to help brick-and-mortar brands reach, engage, and sell to their local communities in an authentic, credible and extensible way. Brands of all sizes can now generate local awareness, emotional connections, and store footfall with these solutions, leveraging and enhancing relationships with patrons.
“Brick-and-mortar businesses are under attack in today’s digital world. They are looking for new ways to leverage their community presence to build local relationships,” says Dave Fall, CEO of Brand Networks. “Store managers and employees live in the community. They should be the ones localizing content so it resonates. However, optimizing social ad campaigns to maximize performance is an unreasonable requirement for in-store staff. With Brand Networks’ automation, a single digital advertising professional can operate thousands of local digital campaigns all running simultaneously.”
Brand Networks is already powering local advertising at 5,000 brick and mortar locations nationwide. The value of these solutions doesn’t start and end with large enterprises either. Boutique brands like luxury leather retailer Schott NYC have also felt their effects.
“The success of our new flagship store in Chicago was largely predicated on whether we could connect with local Chicago shoppers. Social advertising was a great place to start,” said Jennifer Goldszer, Vice President of Marketing for Schott NYC. “Brand Networks’ local social capabilities allowed us to connect our store and employees with the surrounding community, helping us create real content from real people while making the best use of every media dollar. In light of the pilot’s success, and knowing that today’s brands must authentically connect with consumers to remain competitive, it’s a strategy we plan to replicate across store locations.”
With Brand Networks, Schott NYC took a hyper-focused approach to audience targeting and brought their new store to life through daily updates on Facebook and Instagram that keyed on local moments, local events, relevant hashtags, and surrounding businesses. Compared to the previous month, the hyper-local strategy led to a 27% increase in average weekly traffic at the store — and, impressively, a 111% increase in average weekly sales.
The new Brand Networks’ suite offers five core capabilities for local social advertising efforts:
For more information about Schott NYC’s campaign, strategy, and results, . To learn more about how Brand Networks’ local social advertising solutions can make an impact on your business, .
Globe Newswire: 15:06 GMT Wednesday 12th June 2019
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