World News: 15:33 GMT Wednesday 12th June 2019. [Index Exchange via Globe Newswire via SPi World News]
NEW YORK, June 12, 2019 (GLOBE NEWSWIRE) -- Index Exchange (IX), the world’s largest independent ad exchange, recently unveiled new and powerful innovations that foster real-time, personalized connections between brands and audiences at its IX Open event series. Headlining a range of product announcements, Index Exchange debuted its , comprised of the programmatic industry’s most powerful set of solutions for Identity and user experience on the trusted web. The company also detailed new features that enhance speed to deliver more value to both publishers and the brands that rely upon them for trusted content, bringing parity with the Walled Gardens and leveraging machine learning.
Index Exchange’s cornerstone product, the IX wrapper, was rebranded to theThe wrapper evolved from its beginnings as a revolution over the waterfall to a platform product with a robust ecosystem. In its next phase, it brings even more innovation, adaptation, and optimization for partners. There are three standalone versions of the IX Library, outlined below:
“IX Open is always one of our most exciting weeks of the year because we get to share new products that will undoubtedly improve the programmatic ecosystem, while helping our partners achieve their goals more efficiently and effectively,” said Andrew Casale, President and CEO of Index Exchange. “With the consumer perception of ad tech on the decline largely driven by mainstream media attention, it’s imperative we put consumer trust at the forefront of any future solutions brought to market. The features we’ve launched do exactly this, and we look forward to putting the consumer first and pioneering a more trusted ecosystem on the road ahead.”
This new evolution of Index Exchange’s Header Bidding and Identity technology is another step towards further democratizing digital advertising. IX hosted IX Open events in Orange County, London and Paris.
Index Exchange is a global advertising marketplace where premium digital media companies sell their ad impressions with accountability and in real-time. Built on the pillars of neutrality, openness, and the most reliable technology, Index is the ad exchange that media companies trust. With no other business interests to divide its attention, Index’s sole focus remains on connecting media companies with premium demand at massive scale. Visit Index Exchange at or .
Alexandra Hewitt Manager, Communications
Globe Newswire: 15:33 GMT Wednesday 12th June 2019
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