World News: 14:00 GMT Wednesday 7th August 2019. [ThreeKit via Globe Newswire via SPi World News]
CHICAGO, Aug. 07, 2019 (GLOBE NEWSWIRE) -- , an online product visualization company, today proudly announces the launch of Virtual Photographer, a software that creates product images for e-commerce that look real but are completely computer-rendered.
Traditionally, product photography involved sending products to agencies or studios for a labor-intensive photoshoot, having the products shipped back, and then post-processing the imagery. Not only is this method costly (often $100 to $400 per photo), it’s time-consuming and requires extensive coordination. Virtual Photographer is more flexible, efficient, and cost-effective.
Retailers and brands use the Virtual Photographer as part of their digital image creation internally, with no need to involve an outside agency. The software’s intuitive design allows any brand to use its own teams to reproduce consistently high-quality, high-detail, highly customizable images for thousands of different products.
The Virtual Photographer platform can even integrate with existing in-house photography teams by automating repetitive tasks. Rather than spending hours resetting products and shooting standardized packshots, photographers can focus on more creative aspects of their work, such as shooting lifestyle imagery or directing angles and lighting.
With Virtual Photographer, brands eliminate the high costs and inflexible nature of traditional product photography and gain a competitive advantage through:
The software is based on the same technology that ThreeKit founder and Chief Technology Officer Ben Houston developed for Hollywood visual effects used in over 100 films and TV series including , , and .
“Traditional product photography has been slow to adapt to the quickly changing nature of e-commerce,” says Houston. “As the industry grows and customers come to expect high-quality product imagery not as an amenity but as an industry standard, businesses need to prepare by ensuring they have access to on-demand imagery creation that is highly detailed and customizable.”
Earlier this year, in investment led by serial entrepreneur Godard Abel. Brands that currently use ThreeKit’s technology include Crate & Barrel, Steelcase, and CIROC UK. The company is headquartered in Chicago with a technology innovation center in Ottawa. For more information, please visit .
Globe Newswire: 14:00 GMT Wednesday 7th August 2019
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