Agillic presents H1 2019 report: ARR grew with 50% and new initiatives to further accelerate the business are disclosed

World News: . []

Announcement no. 7 2019

H1 report 2019

“H1 2019 is characterised by strong performance and steady growth. Annual Recurring Revenue (ARR) continued growing with approximately 50%. Our growth strategy is paying off, and our market penetration is consistently increasing. We have launched a series of initiatives to accelerate the continued expansion of Agillic's business, one of them being a solution tapping into the Google ecosystem. This will enable our clients to work with first-party data and Google ads directly from the Agillic Customer Marketing Platform. Finally, we have signed with the first US-based agency partner.”

Annual Recurring Revenue (ARR) will in general increase when the SaaS company's subscriptions with existing clients are uplifted and when the company sells new subscriptions. Similarly, the ARR will decrease when subscriptions are churned, i.e. not prolonged. Hence, as long as the total value-increase from existing subscriptions and new agreements exceeds the value of the agreements churned, ARR will increase and the revenue generated year after year will increase. Please refer to Appendix 1 for a brief general description of Annual Recurring Revenue. For a more comprehensive exposition of Agillic’s Annual Recurring Revenue (ARR), please refer to Agillic Annual report 2018, which can be found at

Agillic is hosting a webcast on 14 August at 2.00 pm CEST, where CEO Jesper Valentin and CFO Christian Tange will present the results for H1 2019 and answer questions. Please register for the webcast .

Besides the company headquarter in Copenhagen, Agillic has sales offices in London (UK) and Stockholm (Sweden), as well as a development unit in Kiev (Ukraine). For further information, please visit

Annual Recurring Revenue (ARR) is one of the key figures and value drivers when looking at the performance of a Software as a Service (SaaS) company such as Agillic, because it is the foundation for evaluating the potential recurring revenue a SaaS company can generate over time.

Equity analysts often apply a multiple to ARR in order to estimate a value of stock exchange listed SaaS companies.

A SaaS company is defined as a company that delivers access to a centrally hosted software model on subscription.

In general, ARR expresses the revenue from subscriptions the SaaS company can generate in a 12 months period from its portfolio of current client agreements. ARR is important because it expresses the recurring value of the company’s subscriptions, and as long as these subscriptions are not churned, they will continue to generate revenue year after year.

This also means that if the SaaS company’s ARR is increasing, the revenue that will be generated year after year is increasing.

ARR will in general increase when the SaaS com­pany’s subscriptions with existing clients are up­lifted and when the company sells new subscrip­tions. Similarly, ARR will decrease when subscrip­tions are churned, i.e. not prolonged. Hence, as long as the total value-increase from existing sub­scriptions and new agreements exceed the value of the agreements churned, ARR will increase and the revenue generated year after year will in­crease. As long as the SaaS company can continue to in­crease its ARR there is – in theory – no limit for the accumulated future revenue. That said, all agreements are expected to churn at some point of time but as long as the value increase exceeds the value of churned agreements total ARR will in­crease.

More news and information about Agillic A/S

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Globe Newswire: 07:00 GMT Wednesday 14th August 2019

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