Kids II Announces New Name, Online Retail, and Manufacturing Facility

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“Three years ago, we set out to transform Kids2 to best meet the needs of the modern early-stage parent in this rapidly-changing marketplace. We are now at a defining moment in our corporate reinvention having evolved from a product-centric seller to a solution-driven family of brands focused on making it easier for parents around the globe,” said Ryan Gunnigle, owner and CEO.

Each of the company’s brands, including BABY EINSTEIN®, BRIGHT STARTS®, and INGENUITY®, have customer experiences and distinctive products thatfulfill different parenting styles and needsUnder the KIDS2™ umbrella, these brands ladder up to a shared company-wide focus on two things: tiny wins and bright futures.

"Our company has been focused on providing solutions for parents since our first invention in 1969. Today, we are even more focused developing solutions for early-stage parents that address the tug-of-war they describe between the desire for development and discovery; co-play and independence; tradition and innovation; structure and spontaneity.” Gunnigle continued.

KIDS2 brands will continue to be offered at in-store and online retailers worldwide.

“This increased investment in new channels and expansion globally demonstrates our focus on consistently delivering an excellent experience and many tiny wins to the families who rely on our brands during the earliest days of their child’s journey,” continued Gunnigle.

Kids2 began 50-years ago when a grandmother developed a solution to bathing her wiggly granddaughter, which became the first infant bath sponge. Today, the solution provider for early-stage parents is headquartered in Atlanta with 12 global offices serving customers in more than 90 countries.

Jennifer Sheran

More news and information about Kids II, Inc.

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Globe Newswire: 13:00 GMT Wednesday 14th August 2019

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