World News: 14:00 GMT Wednesday 14th August 2019. [SEE THE STARS Inc. via Businesswire via SPi World News]
SEE THE STARS Inc. today announced the launch of a guide to introduce Japanese local food and culture guide “SHOYU” (). SHOYU, in other words Soy Sauce is known to bring out the deliciousness of the ingredients. We hope to be the SHOYU of all the explorers in the world and bring you the unapproached food cultures of Japan through the words of the local culinary professionals and experience programs.
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Japanese food and culture media; “SHOYU” (Graphic: Business Wire)
Japanese food culture and gastronomy, “WASHOKU” has been gathering attention, and “WASHOKU” has recently been registered as UNESCO Intangible Cultural Heritage. However, SEE THE STARS believe that “WASHOKU” is more than well-known Sushi and Tempura and the cultural background of the local food can fascinate many more people in the world as well as people in Japan. “Our mission is to deliver the real and essential Japanese local food beyond the well-known and pass the stories to all travel lovers and food lovers (travel & food lovers) in the world and contribute in developing and enhancing the visibility of Japanese food culture.” says Kotaro Chiaki, the representative of SEE THE STARS.
“SHOYU”, the guide to Japanese local food and culture will support travel & food lovers in Japan and from all over the world by opening an eye to new ways of enjoying Japanese food and its culture. There will be two types of articles; 1. Introductory articles to introduce the local food culture and its story behind, 2. Collaboration articles to introduce experience tours that our readers will be able to experience for themselves. “SHOYU” maximizes the experience value and fascination through digging into the heart of Japanese food culture like “history”, “ingredients”, “ways of eating”, “commitment of the local professionals” and “hands-on experience tours”.
Type of Articles on “SHOYU”
1. Introductory articles to introduce the local food culture and its story behind
SHOYU writers dig deep into the culture and stories behind the local Japanese food.
2. Collaboration articles to introduce experience tours
Collaborating with the local tours, shops and facilities and introduce experiences offered in the local area.
About SEE THE STARS Inc.
Representative: Kotaro Chiaki
Head Office: Villa Jin 2F-3F, 3-16-17 Jingumae, Shibuyaku, Tokyo 150-0001
- Dissemination of food culture
- Platform "Soto Recipe"
- Public Relations
- Organization of events
Business Wire: 14:00 GMT Wednesday 14th August 2019
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