Global Medical Publishing Markets to 2023: The Rise in Digital Publishing & Transition Toward OA Publishing Model

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Dublin, Sept. 11, 2019 (GLOBE NEWSWIRE) -- The report has been added to offering. The medical publishing market analysis considers sales from journals, print-books, and e-books. In 2018, the journals segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as advertising of pharmaceutical products and services through medical journals will play a significant role in the journals segment to maintain its market position. Global medical publishing market report looks at factors such as the rise in digital publishing, the growing popularity of social media, and an increase in the number of clinical trials. However, uncertainties in the high subscription cost of electronic and print media, rapid growth of predatory publishers, and decline in print publications may hamper the growth of the medical publishing over the forecast period.The use of digital publishing is increasing when compared to traditional publishing due to benefits such as a reduction in costs, wide audience reach, analysis about the readers, and targeted market strategies. It provides new ways of presenting medical research, such as poster presentation at medical conferences.The trend of open access (OA) publication model online has gained prominence in the healthcare sector as it is an inexpensive business model and provides easy access compared with the subscription-based model. OA is a method of providing unlimited online access to books, articles, and publications free of cost. This model provides information, has advantages such as knowledge enhancement, improving patient care, and accessing information about new developments. These advantages and new developments are expected to have a positive impact on the overall market growth.With the presence of a few major players, the global medical publishing market is moderately concentrated. This robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of leading medical publishing markets that include IBM Corp., John Wiley & Sons Inc., RELX Group Plc, Springer-Verlag GmbH, Wolters Kluwer NV.Also, the medical publishing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

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Globe Newswire: 12:06 GMT Wednesday 11th September 2019

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