Simon Data Unveils Transform Initiative to Help Brands Scale Personalization

World News: . []

LINK  , the market-leading enterprise Customer Data Platform (CDP), today debuted its invitation-only program Transform by Simon Data at LINK  , the global community and summit connecting today's most influential business and cultural leaders. The program is designed to accelerate a brand’s ability to scale one-to-one personalized customer experiences. This initiative comes on the heels of Simon Data’s LINK  round and demonstrates the company’s commitment to helping brands reimagine and reconfigure data to keep pace with customer lifetime value and evolving consumer expectations.

“Companies must reconceive strategy, data, technology, process, and teams in order to deliver a memorable and meaningful experience with each human interaction. This is challenging without the right partner, and impossible at scale without the right technology infrastructure,” said Joshua Neckes, Co-Founder and President of Simon Data. “Simon Data is in a unique position to serve as a strategic transformational partner to brands, helping them to navigate and act on consumer data that is the most valuable at a given point in time in their consumer journey. Transform is the latest example of our commitment to simplifying the CX process for major brands.”

Benefits of the Transform by Simon Data Initiative

Transform is an exclusive, complimentary program for digitally progressive executives to help their brands re-examine and improve their marketing strategy, data, technology, teams, and processes.

Through experience diagnostics, custom workshops, deep-dive retreats, and a curated community of senior decision-makers, brand leaders are able to more effectively meet consumer expectations amid current trends through a historical lens, identify and activate next-generation customer experiences, and connect with other thought leaders on the future of CX. Brands can expect to see benefits including:

  • Diagnostics – an extensive assessment of a brand's marketing and experience capabilities, resulting in recommended proof of concept campaigns and a business case for action.
  • Workshop – an in-depth, custom workshop with industry-leading case studies and exercises to help brands identify and prioritize strategies and tactics for delivering 1:1 experiences at scale.
  • Retreat – curated retreats where leaders from top brands share case studies and immerse themselves in co-creation exercises while building trusted relationships.
  • Community – a year-round, digital community for executives to exchange best practices and support each other as they drive transformation across their industries.

To learn more about Transform and how Simon Data can help improve personalization, the customer experience and sales, visit LINK  .

Participants at WORLDZ can also check out Neckes’ workshop, part of the LINK  , on Wednesday, September 11th, from 3:15 – 4:30 p.m. PT, located in Seaside 1 (S1): “Staying True // TRANSFORM Your Marketing To Scale 1:1 Engagement”.

About Simon Data

Simon Data is the enterprise Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere. The platform leverages enterprise-scale big data and machine learning to power customer communications in any channel. Simon’s unique approach allows brands to develop and deliver incredible personalization capabilities without needing to build and maintain massive bespoke data infrastructure. For more information, visit LINK  .

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Business Wire: 14:00 GMT Wednesday 11th September 2019

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