CLEAR™ empowers content creators to solve strategic use cases using the power of AI

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LOS ANGELES, Sept. 11, 2019 (GLOBE NEWSWIRE) --  today announced that it will showcase the latest innovations to its industry first media recognition Artificial Intelligence (AI) engine, CLEAR™ Vision Cloud at IBC 2019.

CLEAR’s AI-led solutions provide the best quality of data in both entertainment and sports, along with highly sophisticated tools which have been tailor-made for solving strategic use cases. Dovetailed to the industry’s leading off-the-shelf AI engines and PFT’s very own models, Vision Cloud’s Machine Wisdom technology addresses specific pain points by delivering accurate and actionable data.

Vision Cloud provides advanced, sport-specific, accurate AI data and innovative tools to help content creators unlock several new possibilities. Sports highlights produced by Vision Cloud’s engine compare and go beyond the best human-produced highlights. With CLEAR as the backbone, Vision Cloud delivers in-app notifications, powers the most dynamic Video Scorecards, creates rich & interactive storyboards and extends the power of creating highlights to the consumer.  

Vision Cloud powers Entertainment solutions with its advanced scene description technology by helping produce actionable data to support deep search & discovery of content. Vision Cloud also solves a host of use cases across core content operations like Content Discovery & Search, Conformance, OTT & Traffic Operations and Playout Monitoring, among others. The latest updates to Vision Cloud will help Media & Entertainment (M&E) enterprises automate repetitive tasks to drive unparalleled speed, scalability and monetization opportunities.

“Our evolving AI-first philosophy empowers content creators to solve major use cases leveraging highly accurate data and innovative tools,” “Making AI deliver business results is our topmost priority and Vision Cloud’s Machine Wisdom technology has been specially built to enable this.”

PFT will showcase the following power-packed updates to Vision Cloud at IBC 2019:

CLEAR’s Vision Cloud has been built on top of the industry’s finest AI models from Microsoft, IBM Watson, Google Vision etc., along with custom models developed by PFT. It draws on PFT’s patent pending Machine Wisdom technology to deliver automation and data that are highly accurate, relevant, contextual and actionable. Launched at NAB 2019, CLEAR Vision Cloud’s AI-led technology has already been successfully deployed by a major US-based television network.

Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating the supply chain and managing their business of content better.

PFT works with major M&E companies like Channel 4, Turner, PBS, Walt Disney-owned Star TV, Hearst, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Complex Networks, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.

PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services. For more information visit

Karishma Desai Senior Manager – External Communications Prime Focus Technologies

More news and information about Prime Focus Technologies

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Globe Newswire: 15:55 GMT Wednesday 11th September 2019

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