Global Teeth Whitening Market Forecast, 2025 with Profiles on Leading Players Colgate-Palmolive Company, GlaxoSmithKline, Johnson & Johnson, and Procter & Gamble

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The global teeth whitening market is expected to grow at a CAGR of over 4% during the period 2019-2025.

The growing oral hygiene awareness is expected to be one of the key contributors to the overall market growth of dental products and technological developments. This rising awareness can mainly be attributed to the efforts put in by manufacturers for the introduction of several advanced and innovative dental techniques.The global teeth whitening market is expected to witness increased demand during the forecast period. Teeth whitening procedures are gaining significant demand due to the growing oral care awareness among consumers. With the availability of several bleaching products, the demand for whitening procedures is gaining prominence among consumers. Several techniques are being introduced by major players to enhance the appearance of teeth by lightening the internal pigments and removing the staining from the internal as well as external surfaces of the teeth. North America accounted for the largest share in the global market, followed by APAC.New technologies, advanced dentistry procedures, and the availability of efficient materials are expected to play a significant role in the overall aesthetic dentistry segment. With the advent of technology, advanced intraoral scanners, sophisticated 3D Imaging Software, and cutting-edge CAD/CAM systems are simplifying treatment and diagnostics.

Market Growth Enablers

Market Growth Restraints

Market Opportunities and Trends

By Product

By Application Type

By Distribution Channels

The whitening toothpaste segment is expected to witness a surge during the forecast period due to the quicker results offered by bleaching products. These products are expected to gain significant demand as they are easily accessible over the counter and comprise several additives and abrasives, which, in turn, enable easy removal of stains. Further, the presence of abrasives such as silica, dicalcium phosphate dihydrate, and alumina in toothpaste formulations helps in promoting whitening toothpaste.Teeth whitening solutions are expected to witness demand from in-house and at-home application segments. The usage is growing as these products are quick and convenient and require less application time. An increase in advertising and promotional activities and the participation of dental professionals, emphasizing efficacy, efficiency, and safety of these products are expected to drive the in-office segment.

Moreover, the growing oral/dental hygiene awareness among individuals is expected to spur the demand for several technologically advanced products and solutions, thereby favorably affecting the demand. The usage of several teeth bleaching solutions at home is a major driver contributing to the market growth. Further, changing lifestyles are expected to affect the purchase decision of consumers, therefore, the shifting toward the products, which are flexible, easy, and convenient, is growing. Hence, the introduction of innovative teeth bleaching products and changing consumer preferences is expected to drive the segment. The retail distribution of teeth bleaching products includes manufacturers, wholesale distributors, retailers, and consumers. Several manufacturers are expected to rely on retailers, representatives, distributors, sales agents as well as a combination of intermediaries for the effective distribution of the products. To gain a competitive edge in the market, manufacturers are expected to make changes in their respective business practices and strategies.

Prominent vendors are striving to gain an understanding of several megatrends, which are affecting the teeth whitening market as well as operations. Vendors are aiming to deliver high-value services and customer-focused solutions. Besides, companies are engaged in offering products that enable higher profitability gains. With the advancements in technology, the online distribution channels are expected to gain prominence over the forecast period.

One of the major factors favorably affecting the Europe market is the occurrence of periodontal diseases among individuals. The rise in oral diseases is increasing consciousness among individuals for dental health and hygiene. The increase in medical approvals from dental associations is expected to encourage consumers to increase investments in bleaching products.

One of the key strategies implemented by vendors includes the introduction of differentiated products and solutions for the application segments. Hence, companies are striving to offer differentiated channels for distribution and better product mix to cater to changing requirements of the target customers. Key manufacturers are offering and expanding their product line-up with the launch of innovative products to gain an edge over their competitors.

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Globe Newswire: 10:09 GMT Tuesday 3rd December 2019

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