Italy’s Agnellis Add La Repubblica Publisher to Media Assets

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Italy’s Agnellis Add La Repubblica Publisher to Media Assets(Bloomberg) -- Want the lowdown on European markets? In your inbox before the open, every day. Sign up here.Italy’s billionaire Agnelli family, the biggest investor in The Economist Group, is expanding further in the media sector by buying the owner of newspapers la Repubblica and La Stampa.The Agnelli’s Exor NV holding company agreed to buy 44% of GEDI Gruppo Editoriale SpA from the De Benedetti family’s CIR SpA for 102.5 million euros, ($114 million), according to a statement late Monday.Exor, which will launch a takeover bid on the remaining stock, will pay 46 euro cents per share, a 62% premium over GEDI’s Friday closing price. The shares changed hands at 45.5 euro cents as of 10:43 a.m. in Milan.Under 43-year-old Chief Executive Officer John Elkann, the Agnelli industrial clan, which controls Fiat Chrysler Automobiles NV and Ferrari NV, has been on a deal spree.Fiat is in discussions for a tie-up with Peugeot SA, with a memorandum of understanding expected to be signed in the coming weeks. Elkann, who is also chairman of Fiat Chrysler and Ferrari, boosted Exor’s stake in The Economist Group to 43% in 2015. The Elkanns already own about 6% of GEDI through Exor.“In addition to applying our media sector experience, also at an international level, Exor will ensure the stability needed to accelerate the necessary technological and structural transformation” at GEDI, Elkann said in a statement.The Agnellis have a long history with La Stampa, the main daily in Turin, where Fiat was born in 1899. The family bought the newspaper in the 1920s and merged it with De Benedetti’s Gruppo Editoriale L’Espresso SpA to form GEDI in 2016.The tie-up failed to revive the publisher’s fortunes, and last year the company rejected a takeover bid from another top Italian executive, former Telecom Italia SpA Chief Executive Officer Flavio Cattaneo.Rome-based la Repubblica, which vies with Milan’s Corriere della Sera for circulation leadership in the Italian market, was founded in the 1970s as a leftist publication and today serves as the main voice of the country’s moderate center-left. La Repubblica sold an average of 152,000 copies a day in the first nine months of this year, while La Stampa sold 99,000.Carlo De Benedetti, the 84-year-old founder of L’Espresso and father of its current owners, in October made an unsolicited offer to buy 30% of GEDI. The sons flatly rejected the offer and one of them, Rodolfo De Benedetti, said at the time he was “shocked” by his father’s move.“We now hand over to a shareholder of the highest caliber,” Rodolfo De Benedetti said in the statement.(Updates with la Repubblica in ninth paragraph)To contact the reporters on this story: Daniele Lepido in Milan at dlepido1@bloomberg.net;Tommaso Ebhardt in Milan at tebhardt@bloomberg.netTo contact the editors responsible for this story: Rebecca Penty at rpenty@bloomberg.net, ;Chad Thomas at cthomas16@bloomberg.net, Jerrold ColtenFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.


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