World News: 12:00 GMT Tuesday 3rd December 2019. [Elevate Pictures via Globe Newswire via SPi World News]
COLUMBUS, Ohio, Dec. 03, 2019 (GLOBE NEWSWIRE) -- To celebrate the giving season, YouTube sensation Sophie Michelle joined forces with tween retailer, , to release an original song “Give A Little Bit” to inspire girls to give back this holiday season. The song and music video continues to further the brand message of Live Justice, a set of values that the brand upholds everyday in their mission to empower girls - Live Active, Live Connected, Live Together, Live Smart, Live Positive and Live Creative.
The official music video is on Justice’s YouTube Channel and can be viewed . The track is playing in over 800 stores nationwide this holiday season and and is meant to remind young girls of the importance of helping those in need. It’s also featured on the , a collection of holiday songs featuring some of the internet’s biggest young personalities from TikTok, YouTube and Instagram singing holiday favorites.
As part of the campaign, Justice and Elevate Pictures engaged 10 popular tween TikTok influencers with a total of more than 50 million subscribers to demonstrate how they are giving back while encouraging their followers to show how they’ll “Give A Little Bit” this holiday season.
Justice is an official philanthropic partner with Nationwide Children’s Hospital this Christmas. Customers are encouraged to “Give A Little Bit” at Justice throughout the holidays by making a donation in stores nationwide from now through January 5.
The platform is dedicated to making current top pop songs suitable for youth audiences through their work with young social media super stars. Jam Jr. helps kids learn to love music by using popular music and musicians to teach introductory concepts like melody, chorus, harmony, and more. Since their inception, Jam Jr. has received support from renowned artists such as John Legend and Lil Nas X, has accumulated over 6 million views on their YouTube videos and has social media reach of over 40 million through their work with young influencers.
Media Contact: Elizabeth Jensen773-750-2569
Globe Newswire: 12:00 GMT Tuesday 3rd December 2019
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