World News: 14:00 GMT Tuesday 3rd December 2019. [GPJ via Globe Newswire via SPi World News]
SAN LUIS OBISPO, Calif., Dec. 03, 2019 (GLOBE NEWSWIRE) -- The future of experience marketing and design is in expert hands as the world's leading experiential marketing agency - , part of the Project Worldwide agency network - pledges $500,000 to the development of an experiential learning lab at California Polytechnic State University (Cal Poly). Construction recently began on the $125 million William and Linda Frost Center for Research and Innovation, which will include the Boswell Ag Tech Center and its seven learning laboratories for the future. Included within this Tech Center is the Experience Innovation Lab, a place for burgeoning experiential marketing leaders and experience designers to grow and innovate.
The Experience Innovation Lab will be both a research and creative space to design immersive personal, technological, and digital experiences in collaboration with industry partners and GPJ clients. It will engage students in invaluable, real-world experience design and marketing - all part of the “Learn by Doing” philosophy at the university.
Led by Cal Poly’s pioneering Experience Industry Management Department, the lab will emphasize an interdisciplinary approach utilizing faculty and student expertise across campus to include experience industry management, architecture, computer science, engineering, food science, wine, marketing, graphic design, and theater, among other disciplines. Teams of faculty and students will work with industry partners including GPJ executives to solve the experience industry’s complex needs and to anticipate disruptors within the event, travel, hospitality, sport, recreation and experience marketing and design space.
In addition to GPJ’s financial investment in the development of the facility, they are also tapping members of their senior leadership team to lend their expertise to the design and development of the lab, acting as mentors and contributors to the programming and use of the space.
“Cal Poly’s hands-on educational model provides the perfect environment for students, faculty and industry partners to come together in the new Experience Innovation Lab to dream and create,” said “We are grateful for George P. Johnson’s support of Learn by Doing at Cal Poly.”
A photo accompanying this announcement is available at
Globe Newswire: 14:00 GMT Tuesday 3rd December 2019
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