Is Germany’s F&B industry facing headwinds from the dynamic market? Read Infiniti’s latest blog for comprehensive insights

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F&B industry challenges in Germany. (Graphic: Business Wire)

F&B industry challenges in Germany. (Graphic: Business Wire)

  • An overview of the German food and beverage market
  • What makes the German food and beverage market challenging?
  • Common pitfalls while entering the German F&B market

“The lucrative market prospects make the German food and beverage market a highly lucrative one, consequently, leading to cut-throat competition,” says an F&B industry expert at Infiniti Research.

The changing food habits of German consumers are prompting several international food and beverage companies to set shop in this region. Food and beverage companies in Germany can also expect to see significant investments and growth over the next few years. However, given the fact that Germany is one of the largest economies in the world and its huge market size makes it extremely challenging for companies doing business in this region to become a significant player in the market. Another important characteristic of the German food and beverage market is that there is often a lot of impatience when it comes to launching a new product in the German food and beverage market. This is especially true in the case of companies that are fairly young and inexperienced in venturing into international markets. It is important for such players to work collaboratively with market experts who can validate the idea of expansion plans.

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About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: LINK 

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Business Wire: 16:11 GMT Tuesday 3rd December 2019

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