World News: 17:00 GMT Tuesday 3rd December 2019. [Zignal Labs Inc. via Globe Newswire via SPi World News]
SAN FRANCISCO, Dec. 03, 2019 (GLOBE NEWSWIRE) -- Zignal Labs, provider of a real-time AI customer and brand insights platform, today announced that David Atlas has joined the company as Chief Marketing Officer. Atlas will oversee demand generation, product marketing and corporate marketing. In addition, he will optimize the company’s overall efforts to ensure it is best able to achieve its mission of enabling users to create more customer-optimized brands and campaigns, and detect potential threats before they fully emerge.
“David understands the potential of a company that has eight years of experience applying proprietary AI and machine learning to real-time social, traditional and broadcast media,” said Adam Beaugh, CEO and co-founder of Zignal. “He is a fast-moving, dynamic and creative marketing leader who joins our team at the perfect moment, just as our Fortune 500 customers are prompting us to widen the aperture of the use cases our platform supports.”
With over 25 years of high tech and internet marketing experience, Atlas is an expert in creating awareness of and demand for cutting-edge technologies. He previously served as CMO at Persado, SVP of Marketing at StrongView (now Selligent) and SVP of Sales & Marketing at Goodmail, as well as managing Collective Gain, his successful marketing consulting practice.
“What strikes me most about Zignal is how the company is essentially mapping influence flowing among groups of people,” said Atlas. “Brands, candidates, products, threats - all of these are functions of what people believe. Having spent nearly a decade mining real-time media data, Zignal can observe, mathematically, customer beliefs and potential threats being formed. The value of that is enormous.”
This announcement comes on the heels of significant momentum for Zignal in recent months, including the launch of the company’s , recognition of the company and its customers by The Holmes Report’s and the of Jonathan Dodson to Chief Technology Officer and Aaron Hayes-Roth as Vice President of Revenue & Partnerships.
A photo accompanying this announcement is available at
The photo is also available via AP PhotoExpress.
Media Contact: North 6th Agency for Zignal Labs / Diana Kozak
Globe Newswire: 17:00 GMT Tuesday 3rd December 2019
SPi News is published by Sector Publishing Intelligence Ltd.
© Sector Publishing Intelligence Ltd 2019. [Admin Only]
Sector Publishing Intelligence Ltd.
Agriculture House, Acland Road, DORCHESTER, Dorset DT1 1EF United Kingdom
Registered in England and Wales number 07519380.