WSFS Bank Introduces Enhanced Website, Launches Zelle® and Pilots Highly-Personalized Messaging App as Initial Steps in Delivery Transformation

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WILMINGTON, Del., Dec. 03, 2019 (GLOBE NEWSWIRE) -- WSFS Bank, the primary subsidiary of WSFS Financial Corporation (Nasdaq: WSFS), has introduced an enhanced website experience, launched and kicked off a pilot for a highly-personalized messaging mobile application known as WSFS, as the initial steps of the Bank’s Delivery Transformation. WSFS Bank’s Delivery Transformation is an action plan that kicked off earlier in 2019 in an effort to evaluate and upgrade its technology and digital solutions, with a focus on improving experiences for existing Customers, future Customers and Associates.

“We’re excited to introduce our upgraded website, launch and begin piloting WSFS as the beginning steps in our Delivery Transformation journey,” said Lisa Brubaker, Chief Technology Officer at WSFS. “These initiatives align with WSFS’ overall objectives of melding physical and digital delivery in a manner consistent with our brand and mission, .  We look forward to sharing more about our journey as we re-invest in technology, across the franchise, that will complement WSFS’ already compelling offerings, even further enhancing our Customer’s top-tier experience.”

The Zelle Network includes banks and credit unions of all sizes. For more than 130-million consumers, is already available from the convenience of their mobile banking appmaking digital payments a fast, safe and easy alternative to cash and checks. allows for funds to be sent from one bank account in the U.S. to another, using only a recipient’s email address or U.S. mobile number. Funds are typically available within minutes when both parties are already enrolled with .

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Globe Newswire: 21:05 GMT Tuesday 3rd December 2019

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