World News: 13:00 GMT Tuesday 14th January 2020. [Super League Gaming via Globe Newswire via SPi World News]
SANTA MONICA, Calif., Jan. 14, 2020 (GLOBE NEWSWIRE) -- (Nasdaq: SLGG), the global leader in competitive amateur gaming, today announced a historic new partnership with . The new alliance will initially bring live, competitive gaming experiences to Wanda’s 700+ owned and operated theaters in multiple cities across China, with more activations to be announced in the future. With this significant new venture, Super League greatly expands their reach into the world’s biggest market of 1.2 billion gamers -- more than the entire population of the United States.
“This accretive partnership was a strategic imperative for Super League,” says Ann Hand, chairman and CEO of Super League Gaming. “Joining forces with Wanda, the world’s biggest entertainment provider, to bring quality play, events, and content to those passionate players transforms the size of our servable market. We are honored to be partnered with Wanda as we bring Super League to the Asian market.”
In the agreement, Wanda theatres will be transformed into esports venues hosting live Super League events and tournaments throughout China, driving an entirely new gaming experience for the massive Wanda customer base. Now passionate players will see their local movie theatre serve as a competitive and social playing field for the video games they love. The unique gaming experiences created by Super League will propel Wanda venues to the center of the global esports phenomena.
“Our partnership with Super League will bring a new theater and esports experience to the millions of Chinese esports fans and players,” says Jian Huang, CEO of Wanda Cinemas Games. “We are looking forward to closely cooperating with Super League to create and perfect this new venture into the China market.”
This alliance will continue to fuel Super League’s focus on the vast opportunity to monetize gamers and the content they generate. Not just a tournament operator, Super League connects on a variety of platforms directly to the wide range of global players across game titles, ages and skill levels. This, combined with the company’s previously announced partnership with ggCircuit, the operator of over 700 gaming centers worldwide, not only expands Super League’s footprint into the massive Asian market and community, it solidifies the company’s position as a global force in connecting gaming enthusiasts through competition, entertainment, content, and community.
As one of the world's leading game publishers Wanda Cinemas Games devote to combining research and development and distribution integration committed to the development of web and mobile games. With access to the enormous library of Wanda Media and Legendary Pictures IPs, Wanda Cinemas Games fast announcements to hundreds of cities across China and overseas to hasten the creation of game brands.
Wanda Cinemas Games’ objective is to implement the full scope of Wanda Group resources to launch products and services better and faster across Greater China and committed to developing a global competitive game in the field of top brands. Wanda Cinemas Games will explore game growth and content for game creation and resource integration.
Globe Newswire: 13:00 GMT Tuesday 14th January 2020
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