World News: 15:38 GMT Tuesday 14th January 2020. [BrandMuscle via Globe Newswire via SPi World News]
CHICAGO, Jan. 14, 2020 (GLOBE NEWSWIRE) -- has published new research to help manufacturing industry brands, dealers and channel partners gauge their local marketing maturity. is the first-ever manufacturing-industry channel marketing research, published as an extension to the annual This new industry companion guide examines investment and knowledge in local marketing, corporate and dealer commitment, and the quality and relevance of brand-provided content and support.
Dealers and channel partners in the manufacturing industry exhibit a much lower level of marketing maturity when compared to local business partners in other verticals (e.g. insurance, technology and telecommunications, retail, and restaurants). This lower level of marketing maturity is largely driven by two factors:
“BrandMuscle has found that channel partners with the highest year-over-year revenue growth invest their own dollars on marketing at a level that is on par with the small business industry average, and have access to a corporate provided program that offers co-op funds,” states Lori Alba, BrandMuscle’s Vice President of Marketing. “Partners that have access to a corporate provided marketing program, but no co-op funds, achieve a lot less regardless of their spending level. Both channel partners and brands should have skin in the game.”
A considerable number of channel partners say that the marketing programs provided to them by manufacturers are missing core components and tactics. Furthermore, they feel marketing programs are scattered, and rarely integrated.
“Whether perception or reality, our findings indicate a reduction in partner spend due to inadequate corporate provided marketing programs,” states Jason Tabeling, EVP of Product Strategy at BrandMuscle. “Only one-third of channel partners invest more than 1% of their revenue on marketing, compared to the cross-industry average of 2% to 4%. This anemic spend negatively impacts their ability to properly create awareness and represent your brand at the local point of sale."
BrandMuscle is the leader in integrated local and channel marketing, serving over 300 of the world’s top brands, with 1,000 professionals in seven offices globally. The BrandMuscle Integrated Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI.
To learn more, call (866) 464-4342, visit or follow on or .
Contact: Lori AlbaVP of Marketing216-454-2047
Globe Newswire: 15:38 GMT Tuesday 14th January 2020
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